WHO?
Sketchy Beans is a “creative coffee shop”, a place for creatives to be inspired, whilst enjoying the best fuel in the “coffee”. This is to be a quite place for designers to focus & concentrate.
WHY? 
Our mission was to create a strong, consistent, and recognisable brand identity from scratch complete with a custom typeface and unique colour palette. We infused their brand with personality, soul, and creativity, resulting in a remarkable and unforgettable brand. 
WHAT?
We designed the physical space, packaging and marketing materials to create a memorable and enjoyable customer experience that aligns with the brand's values and mission.
DELIVERABLES:
Brand Identity
Logo Variations
Van Design
Pattern
CREDITS:
Kev Farren (Brand Creator)
Jill Hehir (Content Contributor)

BEARD
Meet James, the proud owner of a beard that's so scruffy, it could almost pass for a small bird's nest! In fact, his beard has become his trademark, representing his rugged and carefree spirit.
CIRCLE 
The community circle created by our very own logo legend, where members of his course come together to chat, share their knowledge, and help each other out. It's like a digital campfire where everyone gathers around to share their stories and experiences. 
ZIP
We designed the physical space, packaging and marketing materials to create a memorable and enjoyable customer experience that aligns with the brand's values and mission.
STEAM
It's the perfect representation of the aromatic and delicious coffee that we serve! It's like the finishing touch on a work of art, adding a bit of flair and personality to the logo. And you know what they say - a good cup of coffee is like a good head of hair, it completes the look.
GRID
Start with a simple grid system as your blueprint to structure your ideas, organise your elements, and create a solid foundation for your design.
OUTLINE 
Providing an outline and structure for your design brings clarity to your vision, ensuring that you end up where you want to be and creating something that truly speaks to your audience.
FILL
Whether it's a bold and chunky font or a delicate and intricate script, filling letters adds depth, texture, and character to your text, making it truly stand out.
PURE YELLOW
In a nutshell, yellow is like a burst of sunshine that brings a cheerful and youthful energy to everything it touches. It's the third colour of the rainbow and represents friendliness, fun, creativity, and enlightenment - basically everything you need for a good time!
VERY DARK GREY 
Grey is like the chameleon of colours - it's sleek, timeless, and the perfect neutral shade. It might go unnoticed, but it's always there, adding an elegant touch of wisdom and conservatism to any design. Think of it like the wise and sophisticated friend who always knows just what to say!