WHO?
Get ready for a taste of real Mexican culture at Mexicano Cocina! This authentic restaurant serves up traditional recipes handed down by generations, with a street food twist that'll have you craving more.
Get ready for a taste of real Mexican culture at Mexicano Cocina! This authentic restaurant serves up traditional recipes handed down by generations, with a street food twist that'll have you craving more.
WHY?
Mexican recipes and dreams of taking their love of cooking on the road with a food truck. They need a brand identity that captures the essence of their authentic cuisine and the on-the-go nature of their business. We aim to create a memorable brand with the colours yellow, black & white. Celebrating Mexican culture that is versatile and adaptable to work in different settings.
Mexican recipes and dreams of taking their love of cooking on the road with a food truck. They need a brand identity that captures the essence of their authentic cuisine and the on-the-go nature of their business. We aim to create a memorable brand with the colours yellow, black & white. Celebrating Mexican culture that is versatile and adaptable to work in different settings.
WHAT?
Our branding efforts have helped Mexicano Cocina to stand out from the crowd, attract new customers, and build a successful business that's all about celebrating the delicious traditions of Mexican cuisine.
Our branding efforts have helped Mexicano Cocina to stand out from the crowd, attract new customers, and build a successful business that's all about celebrating the delicious traditions of Mexican cuisine.
DELIVERABLES:
Brand Identity
Logo Variations
Van Design
Pattern
Brand Identity
Logo Variations
Van Design
Pattern
Animation
CREDITS:
Kev Farren (Brand Creator)
Jill Hehir (Content Contributor)
Kev Farren (Brand Creator)
Jill Hehir (Content Contributor)
SKULL
In Mexican culture, the skull (calavera) is a symbol of death and the afterlife, but it's also a celebration of life itself. The Day of the Dead (Día de Muertos) is a holiday that honors deceased loved ones and incorporates brightly decorated skulls into its festivities.
In Mexican culture, the skull (calavera) is a symbol of death and the afterlife, but it's also a celebration of life itself. The Day of the Dead (Día de Muertos) is a holiday that honors deceased loved ones and incorporates brightly decorated skulls into its festivities.
MOUSTACHE
In Mexican culture, the mustache (bigote) has a long and storied history as a symbol of masculinity, pride, and cultural identity. The Mexicano Cocina logo features a mustache with two hands inside, representing the traditional recipes passed down from generations.
In Mexican culture, the mustache (bigote) has a long and storied history as a symbol of masculinity, pride, and cultural identity. The Mexicano Cocina logo features a mustache with two hands inside, representing the traditional recipes passed down from generations.
SOMBRERO
The sombrero is a distinctive wide-brimmed hat that has become an iconic symbol of Mexican culture. Worn for centuries by Mexican farmers and ranchers, the sombrero is now commonly associated with mariachi bands, festive celebrations, and the proud traditions of Mexican heritage.
The sombrero is a distinctive wide-brimmed hat that has become an iconic symbol of Mexican culture. Worn for centuries by Mexican farmers and ranchers, the sombrero is now commonly associated with mariachi bands, festive celebrations, and the proud traditions of Mexican heritage.
ARROWS
In Aztec and Mayan cultures, arrows were used as a weapon and were also considered a symbol of protection and hunting. In modern Mexican culture, arrows are often used in art and design as a nod to the rich cultural heritage of these ancient civilizations.
In Aztec and Mayan cultures, arrows were used as a weapon and were also considered a symbol of protection and hunting. In modern Mexican culture, arrows are often used in art and design as a nod to the rich cultural heritage of these ancient civilizations.
YELLOW
The colour yellow is important to a brand like Mexicano Cocina because it's associated with energy, optimism, and warmth, which aligns with the restaurant's lively and welcoming atmosphere, and it's also a common colour used in traditional Mexican art and design.
The colour yellow is important to a brand like Mexicano Cocina because it's associated with energy, optimism, and warmth, which aligns with the restaurant's lively and welcoming atmosphere, and it's also a common colour used in traditional Mexican art and design.
WHITE
The colour white is important to a brand like Mexicano Cocina because it represents purity, simplicity, and authenticity, which are all important values associated with traditional Mexican cuisine. Additionally, white is often used as a background colour in Mexican art and design, allowing the bright and bold colours to stand out.
The colour white is important to a brand like Mexicano Cocina because it represents purity, simplicity, and authenticity, which are all important values associated with traditional Mexican cuisine. Additionally, white is often used as a background colour in Mexican art and design, allowing the bright and bold colours to stand out.
BLACK
The colour black is important to Mexicano Cocina as it adds sophistication and complements the brand's colour palette.
The colour black is important to Mexicano Cocina as it adds sophistication and complements the brand's colour palette.
