Vortex Analytics approached me for a MODERN brand identity. As a big data analytics company, they specialise in turning user data into actionable insights for sales, pitches, and user experiences. They needed a logo with a MODERN feel that reflected their dynamic approach to data while maintaining professionalism and clarity.
We crafted a sleek design using GRADIENTS to add depth and movement, while incorporating SEPARATING ELEMENTS to represent clarity and organisation. The result is a logo that captures Vortex’s innovative essence and positions them as leaders in the data-driven world.
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