Who?
Butterfly Effect create eye catching graphics for various surfaces using digital design and printing technologies. They also provide fitting services for vehicle graphics in their workshop.
Butterfly Effect create eye catching graphics for various surfaces using digital design and printing technologies. They also provide fitting services for vehicle graphics in their workshop.
Why?
Butterfly Effect recognized that a great logo could act as a catalyst for their brand's growth, and thus, they desired a logo that not only embodied their purpose and brand values but also stood out in a competitive market, while being meaningful and recognizable to their target audience.
Butterfly Effect recognized that a great logo could act as a catalyst for their brand's growth, and thus, they desired a logo that not only embodied their purpose and brand values but also stood out in a competitive market, while being meaningful and recognizable to their target audience.
What?
We aimed to create a strong brand that attracts customers, builds trust, and boosts sales. Updating the company's visual identity helped it stay competitive in the market.
We aimed to create a strong brand that attracts customers, builds trust, and boosts sales. Updating the company's visual identity helped it stay competitive in the market.
DELIVERABLES:
Brand Identity
Logo Variations
Van Design
Brand Identity
Logo Variations
Van Design
Animation
Pattern
Pattern
CREDITS:
Kev Farren (Brand Creator)
Jill Hehir (Content Contributor)
Kev Farren (Brand Creator)
Jill Hehir (Content Contributor)
BUTTERFLY
The butterfly is a symbol of transformation, growth, and hope, as well as freedom and the beauty of nature. Its metamorphosis from a caterpillar to a winged creature also represents renewal and the soul.
The butterfly is a symbol of transformation, growth, and hope, as well as freedom and the beauty of nature. Its metamorphosis from a caterpillar to a winged creature also represents renewal and the soul.
LYNN
Nick founded the business in 2022 after his wife Lynn passed away. Despite her absence, Lynn's memory continues to inspire and guide the company, emphasising the value of love and meaningful relationships.
Nick founded the business in 2022 after his wife Lynn passed away. Despite her absence, Lynn's memory continues to inspire and guide the company, emphasising the value of love and meaningful relationships.
CUT LINE
The company's commitment to quality and attention to detail is evident in their various cutting methods, which include precise
lettering using their state-of-the-art plotter, measured cuts with a ruler, and artistic cuts crafted by hand.
The company's commitment to quality and attention to detail is evident in their various cutting methods, which include precise
lettering using their state-of-the-art plotter, measured cuts with a ruler, and artistic cuts crafted by hand.
STORY
I added hidden letters in the logo spelling out the name of the client's late wife, Lynn, as a tribute. The client didn't request it, but it was a way to honour Lynn and create a unique design.
I added hidden letters in the logo spelling out the name of the client's late wife, Lynn, as a tribute. The client didn't request it, but it was a way to honour Lynn and create a unique design.
The client was moved by the tribute, reminding me of the importance of creating work that resonates with people. This project is a reminder of design's impact and responsibility to speak to the human experience.
STRONG CYAN
Cyan is linked to creativity, innovation, and calmness. It offers a modern, fresh, and energetic appearance, making it a popular colour in design and nature.
Cyan is linked to creativity, innovation, and calmness. It offers a modern, fresh, and energetic appearance, making it a popular colour in design and nature.
VERY DARK GREY
Dark Grey is versatile, making it useful for creating bold and dramatic looks, adding seriousness and formality to a design or outfit, or serving as a neutral backdrop to complement brighter colours.
Dark Grey is versatile, making it useful for creating bold and dramatic looks, adding seriousness and formality to a design or outfit, or serving as a neutral backdrop to complement brighter colours.
VERY LIGHT GREY
Light Grey is neutral, sophisticated, and creates a balanced look. It offers a calming and elegant appearance and can also be used as a background to make other colours stand out.
